A good extract from the BBC Virtual Revolution series about internet advertising and the information that online advertisers and businesses can find out when you go online. Businesses like Amazon, Love Film and Netflix use this information to power their recommendation engines:
http://www.youtube.com/watch?v=Jg5E9Y5rH5I
The clip continues at:
http://www.youtube.com/watch?v=OMo2B4ILzik&feature=related
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